Money

Kanye West's been having some very good days lately ... and it looks like he wants to make "West Day Ever" the next extension of his booming brand.

The apparent presidential candidate is much better at filing paperwork with the trademark office than he is with the Federal Election Commission ... because he filed docs last month to slap the 'West Day' slogan on clothing and shoes.

Ye, however, has yet to officially register to run for Prez despite his announcement over the weekend.

As for "West Day Ever" ... Kanye filed trademark docs on June 26 covering more than 100 different types of apparel -- t-shirts, hoodies, tracksuits, bomber jackets, turtlenecks, jumpsuits, g-strings, beanies, blazers, infantwear, footwear and everything in between.

The date is significant because it was the same day news broke that the rapper landed a 10-year deal with Gap to launch a new clothing line called Yeezy Gap.

That was when Kanye first tweeted the slogan, saying ... "YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER."

He's since used the hashtag to promote the release of a shoe and new music, as well -- and it will likely be a big part of his 2020 campaign ... whenever that starts.

Of course, Kanye needs to do a lot more than just distribute some hats and shirts. He still needs to register with the FEC, present a campaign platform and collect enough signatures -- not just Elon Musk's -- to get on the November ballot.

Rep. Alexandria Ocasio-Cortez is offering a road map to those looking for meaningful change when it comes to real police and education reform ... and it starts with local elections.

We got the Congresswoman on Capitol Hill, and she was clear -- there is only so much that can be done at the federal level. She says people should be laser focused on 2 elections -- the election for their mayor, and for their city councilperson.

AOC's message ... vote local. She says, "Look at what your city council and mayor are saying. They're the ones that hold the key to the castle when it comes to police reform." She's right ... and she offers a prime example going down in her own backyard.

Ocasio-Cortez points to NYC's fiscal budget ... which includes Mayor Bill De Blasio proposing to shift $1 billion from the NYPD's $6 billion budget and earmark it for Summer Youth programs as well as family and social services. A huge chunk will also be diverted to the New York Housing Authority and Parks youth recreation centers.

AOC says there were rumors the City's education budget could face up to $3 billion in cuts ... the number's actually closer to $400 million. Still ... she says it begs the question -- why's it controversial to defund the police but NOT when education gets defunded?

Elon Musk just dipped his toe into the fashion world -- via his car company, Tesla -- and the man might have a new career on his hands ... 'cause his new streetwear sold out.

The Tesla CEO followed through with a promise he made on Twitter the other day after his company's Q2 profit figures outperformed Wall Street's expectations, sending Tesla stock soaring ... much to the chagrin of short sellers who were betting against EM and co.

The guy said he was gonna roll out a line of Tesla short-shorts as a tongue-in-cheek slight at those same short sellers as well as the SEC (with which he's had beef and legal trouble before) ... and lo and behold, he freaking did it this weekend. Then, he broke his own site.

Elon announced the Tesla short-shorts were for sale Sunday on the company's official site, and they were going for the low price of "$69.420." A few minutes after he tweeted it out, their entire line in every size was sold out. He noticed, saying ... "Dang, we broke the website."

Look, we honestly can't tell if this is just a huge PR stunt with no actual fibers behind it -- but on the face of it, this appears to be a real thing Elon and Tesla sold out of almost as quickly as they launched it. The guy's obviously trolling, but he's doing it at new heights.

Here are the faces of a Beverly Hills doctor and his girlfriend, who allegedly stole $52 MILLION in an elaborate scheme that preyed on sober living patients to bilk insurance companies.

Dr. Randy Rosen and his GF, Liza Vismanos, were arrested earlier this week and have been charged with a staggering amount of felonies in 2 separate cases connected to the alleged scheme.

Rosen's facing 88 felony counts in connection with recruiting and hiring numerous body brokers to find and pay patients to have medically unnecessary implant surgeries, cortisone shots and other medical testing and procedures ... according to the Orange County D.A.'s Office.

Vismanos is facing 56 felony counts as Rosen's alleged partner in the scheme. She's also the owner of the Lotus Laboratories in Los Alamitos, CA ... which Rosen allegedly used for unnecessary drug testing for his patients.

Four others have also been charged in connection with identifying and recruiting potential patients for the bogus medical procedures.

According to prosecutors ... several insurance companies were then billed for these unnecessary procedures, but not informed that patients were being trafficked and paid for these procedures. The D.A. claims the insurance companies were fraudulently billed approximately $600 million and paid out approximately $50 million.

OC D.A. Todd Spitzer says of the case ... "Vulnerable sober living patients who were trying desperately to battle their addictions were treated like human guinea pigs just to make a buck."

President Trump's highly touted Fourth of July fireworks extravaganza at Mount Rushmore isn't coming cheap -- it will cost the country well over half a million bucks ... and could cause a spike in coronavirus cases to boot.

The July 3 celebration with be the first at the South Dakota landmark since 2009 due to environmental issues, and Trump's really hyping it up ... while ignoring the COVID-19 related risks of gathering thousands for a fireworks display.

Nevertheless, POTUS and the First Lady Melania will travel to Rushmore Friday to take in the celebration ... which TMZ's learned has a price tag of nearly $600k, if not more.

According to federal procurement docs ... an environmental consulting service called Ero Resources Corporation was paid $138,800 to work on the event. Another consulting company got over $30k for permit review and display inspection, while a protective services business landed nearly $33k to provide security and screening.

But, that's not all ... the docs show nearly $30k spent on National Fire Protection Association code consultation ... and about $3,500 on portable toilets.

Add it all up and that's $234,247, and THEN tack on the $350k paid to a California company called Pyro Spectaculars for the actual fireworks show ... and the total is $584,247.

And, keep in mind ... this doesn't even factor in the scheduled flyover!!!

Also, if you aren't aware ... social distancing won't be enforced at the large gathering -- according to South Dakota Gov. Kristi Noem, who worked with Trump to make it happen -- despite the fact COVID cases are on the rise across the U.S.

Gov. Noem says free face masks will be given out to those who want them, but "we won't be social distancing. We're asking them to come, be ready to celebrate, to enjoy the freedoms and the liberties that we have in this country."

God bless America?

An ultra-rare signed LeBron James rookie card -- featuring a piece of his game-worn jersey -- just passed the $1 MILLION mark at auction ... and experts say the number could DOUBLE before it's over.

That's $2 MILLION. For a basketball card. For real.

The card is from the 2003-2004 Upper Deck Exquisite collection --  it's one of only 23 ever produced.

The quality of the card was graded "9.5" by Beckett (considered Gem Mint) and the autograph was a perfect "10."

The rarity of the card combined with the near-perfect grading makes the item a collector's dream -- and rich enthusiasts have already proven they're willing to spend big money to own it.

So far, the card has received 22 bids on the Goldin Auctions website -- with the current price at $1,020,000.

The bidding started at $150k -- but it racked up in days and with more than 2 weeks left in the auction, we're told a $2 million bid isn't out the question.

Even if it doesn't get another bid -- the $1 mil price would make the Bron card the most expensive modern-era card of all-time (surpassing a Mike Trout card that sold for $900K).

We're talking NBA, MLB, NFL, and any other sport out there.

And, get this ... Goldin Auctions also tells us a $1 mil gavel price would make the card the highest-selling LBJ piece ever.

But surely, there must be more expensive Michael Jordan items, right?

Nope ... Goldin says there ain't a card, shoe, or MJ jersey out there that's cracked the $1 mil barrier.

If you want in, there's time left ... the auction doesn't close till July 18.

Formula 1 racing billionaire Bernie Ecclestone is a dad again -- 65 years after he fathered his first child.

Yep, the 89-year-old's wife, Fabiana Flosi, has given birth, the couple announced.

"We have a son named Ace. I am so proud," Bernie told the Swiss-German news outlet, Blick.

44-year-old Fabiana reportedly announced the baby was born Wednesday afternoon at a hospital in Switzerland ... and insists the birthing process was a breeze.

"It was all so easy. The birth was over after 25 minutes. Thank god!"

Ecclestone -- who was born in 1930 -- has 3 older children from 2 previous wives.

65-year-old Deborah from his first wife, Ivy Bamford -- followed by 35-year-old Tamara and 31-year-old Petra, both from his 2nd wife, Slavica Radic.

Ecclestone -- who turns 90 in October -- recently made headlines for his take on race relations ... telling CNN, "In lots of cases, Black people are more racist than what White people are."

Jeff Bezos and Lauren Sanchez have only one person to blame for the National Enquirer story about their romance, and it's her brother ... and the publication's laying out its paper trail.

Lauren's bro, Michael Sanchez, is suing the National Enquirer for libel ... because he denies he was the rat behind the story exposing their affair. But, the NE says not so fast, Ratatouille.

In new docs, the media outlet says Michael first contacted one of its reporters on Sept. 10, 2018, and then had subsequent conversations leading up to a face-to-face meeting on Oct. 5, 2018, where Michael revealed some text messages and pics ... but did NOT say it involved Bezos or his sister.

On Oct. 17, the reporter asked her bosses about financial parameters for a deal, and requested at least $300k. AMI, the Enquirer's parent company, says it was around this time they first found out Michael's information was about Bezos.

Then, according to docs, on Oct. 18 ... AMI and Sanchez signed a deal for $200k. The AMI honchos at the time -- Dylan Howard and James Robertson -- believe that is the most they'd paid a source for a story.

However, it wasn't until an NYC meeting on Oct. 23 -- between Michael, Howard and Robertson ... that AMI learned their canary was singing about his own sister. According to the docs, it was during this meeting Michael mentioned having a below-the-belt pic of Bezos ... sent to him by Lauren.

Worth noting, AMI says Michael told them in November ... Lauren and Jeff were not "in cooperation with him." He added, "Neither one have a clue."

Cut to January 2019 ... the Enquirer finally publishes the story, and Bezos goes nuts trying to find out their source. You'll recall, the Amazon honcho hired investigators and publicly theorized the Saudis might have hacked his phone and sold the info to AMI.

Also, according to the docs, Michael went on the record claiming the Enquirer called HIM first, simply trying to confirm the affair.

That's why AMI says it had to issue a press release defending itself and fingering Michael as its Tekashi6ix9ine, if you will. In the motion, AMI points out it would never have paid him $200k just to confirm information.

AMI is now asking the judge to toss Michael's lawsuit because they say they didn't lie about him being the source.

Kehlani rented a Ferrari and then smashed up the expensive sports car before returning it ... this according to a new lawsuit.

The singer is being sued by a luxury rental car company that claims she rented a Ferrari back in April, and said it was for personal use only -- but the company claims she used it in her new music video instead and ended up damaging the whip in a costly collision.

According to the suit, obtained by TMZ, Kehlani rented the Ferrari on April 19 and on April 22 she crashed it into an animal or another object, causing nearly $25,000 worth of damage.

The docs claim the black Ferrari featured in Kehlani's music video for her track, "Open (Passionate)," is the one that was damaged.

According to the suit, the company says it lost over $1,000 a day while the Ferrari was being repaired. All told, it claims Kehlani caused them to lose more than $35k in potential rental fees.

Adding insult to auto-injury, the value of the exotic ride was reduced by $88,573.

The car rental company is going after Kehlani for damages ... and they want her driver's license suspended.

We reached out to Kehlani ... so far, radio silence.

Tori Brixx can't seem to stay out of danger -- she was allegedly the victim of another home invasion robbery, but thankfully ... she wasn't injured this time.

Law enforcement sources tell TMZ ... Tori is one of several alleged victims of a home invasion earlier this week in L.A., where perps allegedly made off with more than $100k in property.

We're told there was a party at a rental house with 15-20 people, and sometime around midnight ... cops say 6 men wearing masks entered via a back door and held everyone up.

Our LE sources say the suspects were armed and demanded the partygoers' cash, jewelry and phones.

We're told police are now looking for videos from around the area, but so far, no arrests have been made and the investigation is ongoing.

Other sources say Tori and others were celebrating the bday of their friend, Darlene, and the home was a listing of a real estate agent attending the party. Tori posted video from inside the house just hours before the alleged incident.

We're told among the property stolen ... 5 purses.

You may recall ... it was 2 years ago when Tori was with Rich the Kid at her home when robbers broke in demanding cash and jewelry. Tori was pistol-whipped and suffered a deep cut on her cheek, along with bruising and swelling around her eye.

WELCOME TO FLOYD'S CRIB!!

Floyd Mayweather is finally giving a video tour of his massive Vegas mansion ... with a closet made to look like a Neiman Marcus store!

Seriously! That's what he said!!

Mayweather actually built the pad years ago -- but says he never really got around to moving in because he's traveling the world all the time.

But, since COVID paused those plans ... might as well enjoy your palatial estate, right?!

Here are the highlights ...

INDOOR POOL AND SPA -- it looks like something you'd see in an upscale Vegas hotel ... only it's just for Floyd.

COURTYARD WITH FOUNTAINS AND FIREPITS -- so many statues and pieces of expensive outdoor art ... including a replica of the Versace logo.

MAIN CLOSET -- This is incredible.

Rows and rows and rows designer clothing and shoes line all of the designer shelves in Floyd's place.

Dozens of pairs of Louboutin shoes, tons of Birkin bags, jackets -- Floyd says his goal is to "make sure it always looks like Neimans."

There are so many shoes in his closet, we couldn't even keep count -- HUNDREDS of pairs.

THE ELEVATORS -- Floyd has several elevators in his pad ... it looks expensive with wood panels. Probably special buttons. It's gaudy.

THE GARAGE -- Floyd has a famously HUGE collection of whips, including a couple of Rolls-Royces, Bentleys, Bugattis and all sorts of rare vehicles ... some cost MILLIONS.

But, get this ... Floyd says despite all of the fancy rides, his day-to-day car ... is a Dodge Ram 1500 truck.

"This is my favorite car I drive right here -- I like to be low key."

Sure ya do, Floyd.

THE KITCHEN -- All marble everything. Expensive appliances. Floyd always has a private chef ... so he probably doesn't even use the stuff himself.

MAIN BEDROOM -- nope, that's off-limits to the fans. Some things gotta stay private, right?

Floyd says he's showing off the house to inspire people to achieve greatness. You inspired yet?!

Jeff Bezos' status as the world's richest man is exactly why he's got a new lawn ornament, of sorts, at his D.C. home ... a guillotine, placed there by angry protesters.

The faux blade was set up Sunday outside Jeff's pad with a sign that's pretty specifically targeting Jeff's uber rich status -- "Support our poor communities, not our wealthy men." Despite the instrument of destruction, the protesters gathered nearby were pretty chill ... sitting or standing on the street in front of his home.

We don't know Bezos' position on cake, but the guillotine is a clear reference to the 1793 beheading of Marie Antoinette and the spark of the French Revolution.

It's unclear if Bezos -- reportedly worth just over $160 BILLION -- was home at the time but protesters made their message clear ... circulated a digital flyer that read, "Amazon works directly with police to surveil us, stoking racist fears in the name of profit. Doubling down on their union-busting and mistreatment of workers ... Join us to tell Jeff Bezos enough is enough!"

For what it's worth ... Bezos schooled an Amazon customer earlier this month on why Amazon is supporting the Black Lives Matter movement. After the customer emailed him to say "All Lives Matter" ... Bezos replied, "'Black lives matter' doesn't mean other lives don't matter. Black lives matter speaks to racism and the disproportionate risk that Black people face in our law enforcement and justice system."

Kim Kardashian's brand was just launched into another stratosphere of riches -- hitting the billion-dollar mark ... courtesy of a new deal with a very familiar beauty investor.

Here's the scoop ... Kim's beauty business -- with a range of products from makeup to fragrances -- just received a massive influx of cash from cosmetic conglomerate Coty Inc., which forked out $200 million for a 20% stake in KKW's biz.

Do the math and it all adds up -- Coty valued Kim's co. at $1 BILLION.

We're told the deal is for a longterm strategic partnership to launch products in new beauty categories and expand across the globe from top to bottom.

Our sources say Coty act as a licensee for skin, hair, personal and nail products.

We're told Kim and her team have been hammering out the deal with Coty for months -- and don't forget, Coty is the same company that bought a huge stake in Kylie's beauty line for $600 mil.

Kim tells us, "This relationship will allow me to focus on the creative elements that I'm so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world."

One big difference, though ... Kim didn't give up a majority stake, so she still runs the show when it comes to her brand.

Now, bear in mind ... Kim's beauty company was recently sued by another beauty company they've partnered with before, Seeds Beauty, which said it was worried KKW would spill their trade secrets to Coty.

Richard Sherman says Cam Newton's new Patriots contract is both "ridiculous" and "disgusting" ... and he's now going after the NFL for allowing it to happen.

"How many former League MVPs have had to sign for the min?" Sherman wrote Sunday night. "(Asking for a friend.) just ridiculous."

The SF 49ers superstar added, "A transcendent talent and less talented QBs are getting 15/16m a year. Disgusting."

Cam not only had to wait MONTHS to sign with the Pats after the Panthers cut him in the spring ... but he reportedly had to ink a deal with New England that'll only pay him $7.5 million IF he hits all of his incentives.

Sherm thinks that's just crazy for a guy with Hall of Fame potential ... even if injuries haven't allowed the 31-year-old to produce as well on the field the past few seasons.

"Check that against every QB slated to be a starter this season," Sherman said of Cam's recent struggles. "Let me know how that goes."

For his part, Newton didn't seem displeased with his signing over the weekend ... even if the contract is over HALF of the $20-plus million he used to make per season in Carolina.