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LeBron James is taking a page out of Michael Jordan's book ... by investing a huge chunk of change in a new tequila company!!!

King James -- who's always been outspoken about his love for wine -- is switching gears and joining forces with Lobos 1707, which launched Wednesday.

Bron revealed his decision to get involved in an interview with WSJ Magazine ... saying he tried the product on vacation in Italy and instantly fell in love.

"If it’s organic to who I am or what I’m doing, then it’s a lot easier for me to be a part of something," LeBron said.

"I was in a perfect place in my life. Me and my friends were trying different tequilas. I actually bought a place with Maverick Carter in Cabo a few years ago. There’s obviously a big tequila heritage there."

The move adds to Bron's growing list of business ventures -- including Blaze Pizza, SpringHill Entertainment and more.

And get this -- LBJ gave a sneak peak of his new product when celebrating with his Lakers teammates at Nobu shortly after winning the NBA title ... so ya know it's championship material.

The Lobos tequila will run from $45-$150 depending on which bottle you get -- Lobos 1707 Tequila, Joven; Lobos 1707 Tequila, Reposado; Lobos 1707 Tequila, Extra Añejo; and Lobos 1707 Mezcal Artesanal.

Of course, MJ recently got involved in the booze biz as well ... launching the Cincoro tequila brand with Jeanie Buss and Wes Edens.

James could barely contain his excitement on Twitter, saying, "We live!!! We’re excited to have all of you, your family, and friends around the table. And if we run out of room… we’ll just build a bigger table!"

This is a real hoot -- a baby owl found nestled in the freshly cut Rockefeller Center Christmas tree should be soaring free in no time.

According to the Ravensbeard Wildlife Center in New York ... one of the workers who helped transport the giant tree from Oneonta to NYC last week discovered the bird and took it in.

His wife contacted the nonprofit org to ask if they could rehabilitate the owl and they said yes, so the husband put it in a box and made the delivery.

It seems the owl's a bit of a Christmas miracle too, because Ravensbeard says it's a saw-whet owl -- the smallest species in the northeast -- and babies are typically born in the spring, not November.

The baby bird was badly malnourished, so the wildlife center gave it some fluids and has been feeding it all the mice it can handle ... and it's now in good shape.

Ravensbeard says once the owl gets a clean bill of health from a vet, it will be released back into the wild to continue on its journey. And fittingly, it's been named "Rockefeller."

Speaking of which, it seems Rockefeller the owl made out better than its former home -- the tree lost a lot of greenery on its way to placement in Rockefeller Center for the holiday season.

Take a look ... 2020 strikes again.

A white woman had the audacity to show up to her Black neighbors' front door with a Taser in hand ... and then scold them for "acting like Black people."

This went down Monday in the NorCal city of Discovery Bay ... in a gated community. The Jones family says their neighbor -- an older white woman -- wandered up to their porch with her dog in one hand and stun gun in the other!

You have to watch the conversation she has with Gerritt Jones -- which he recorded on a security cam -- and see how much restraint and respect he showed, despite not receiving any himself.

Long story short, the woman accused him and his family of letting their pit bull roam free and allowing it to go after her tiny pooch ... something Gerritt denied. The woman tries telling him to keep their dog inside, but Gerritt says he's gonna continue walking his dog, because he has every right to do so.

That's when the woman started telling Gerritt he's got a Black family in an all-white neighborhood ... and they should act accordingly. One of Gerritt's family members started recording on her phone, and you can see this woman's stun gun front and center. When asked why she had it, she claimed it was protection from their dog ... which wasn't outside at that time.

Dr. Dre hasn't been acting like he's concerned about the coronavirus pandemic, so he shouldn't get special treatment in his divorce proceedings ... that's what his estranged wife thinks, anyway.

Nicole Young wants her ex to sit for a deposition, in-person, despite COVID-19 restrictions -- and according to new docs, obtained by TMZ, she's not buying his claim it has to be done remotely due to the virus.

Dre's stated he wants his depo done via Zoom to keep himself and others safe ... but in the docs, Nicole claims Dre has "freely entertained" multiple people at home and elsewhere ... and participated in several social functions "without implementing even the slightest amount of social distancing protocol."

Nicole claims Dre's been seen with musicians and techs without social distancing and "entering and exiting the homes of multiple women around the Los Angeles area."

As for why she's pushing the matter ... Dre's estranged wife believes an in-person depo is necessary to deter him from possibly being coached, and her legal team says they need to be able to see how he reacts to questioning.

Tory Lanez's legal team is back in court after he was charged for shooting Megan Thee Stallion, and just entered his plea ... not guilty.

Tory's attorney, Shawn Holley, appeared on his behalf Wednesday in L.A. County court to enter the plea in the case. Tory's yet to go to court himself -- his last appearance was over the phone.

As we've reported ... the L.A. County D.A.'s Office hit him with 1 count of assault with a semiautomatic firearm, and 1 count of carrying a loaded, unregistered firearm in a vehicle. The D.A. also alleges TL inflicted great bodily injury on MTS.

Tory's already posted $190,000 bond and been ordered to stay away from Megan ... and he's defended himself on social media by saying the charges are not a conviction.

The rapper/singer faces up to 22 years and 8 months in prison, if convicted.

There's already been tons of drama surrounding the case ... with Megan claiming in a recent interview that Tory offered her money in exchange for her silence after he allegedly shot her in the foot. Tory's attorney has denied the accusation.

Megan also flat-out accused Tory of shooting her and then Tory dropped a new album seemingly professing his innocence, denying he shot her and suggesting she's a liar.

During Wednesday's hearing, the state said it's trying to decide whether they should go after Tory for possibly violating the protective order with his social media posts and song lyrics.

It's COVID vs. Capitalism, and we know which one wins ... at least at this Florida strip club where Tyga and everyone else are partying like it's still 2019.

The rapper proudly shared videos of himself throwing stacks of cash in the air as barely clad -- and some fully nude -- dancers did their thing ... with absolutely zero pandemic precautions in place.

In fact, other than one woman seen wearing a mask, you might forget the air in the Miami club could be raining down coronavirus along with all the dollar bills.

Can't just blame Tyga and his partying pals though -- despite surging COVID-19 cases and hospitalizations across the country ... Florida has stuck to no statewide restrictions.

For the record, Miami-Dade County does have some restrictions -- including a 6-person limit at restaurant tables, and if there's dancing ... everyone has to wear masks. We guess Tyga can say he wasn't the one dancing here, but it's still a bad look.

Gucci Mane is poking the bear before he meets said bear in a music battle -- openly touting the fact he killed one of Jeezy's friends ahead of their Verzuz showdown.

Gucci posted a meme Tuesday night mocking his shooting of Jeezy's former labelmate, Pookie Loc, in the 2000s. That was after Pookie allegedly attempted to break into Gucci's home, and Gucci fired in self-defense.

The meme depicts a guy jumping at someone in a courtroom, with a caption that jokingly tries to guess what Gucci might tell Jeezy in their Verzuz match later this week ... and how Jeezy might respond.

The line reads, "go dig ya partna up n**** I bet he can't say s***." Gucci reposted that, and added his own laughing face emojis.

GM's joked about the fatal shooting before, but what makes this latest jab even more relevant is ... he and Jeezy will be on camera together Thursday as they play their hits on Verzuz.

Jeezy hasn't directly responded to Gucci's barbs, but he seems eager to face the man himself ... as he's called him out since it was confirmed Gucci would be replacing T.I. in the Verzuz battle -- which is what everyone wanted in the first place.

We should note, Gucci and Jeezy are NOT friendly by any stretch of the imagination -- aside from Gucci killing Pookie Loc, they have other industry issues that have fueled their beef for years.

One last thing about the shooting -- Gucci was initially charged with murder over Pookie's death, but the charges were dropped ... as the state said there was insufficient evidence to prosecute.

Donald Trump's possible exit from NYC and his famous Trump Tower could be the exact thing that helps rebound prices in the building ... so say the people trying to sell them.

We spoke to a number of NYC-based real estate agents familiar with the President's signature building and home base for years, and they gave it to us straight ... real estate valuations across the board have, by and large, dipped since 2016.

For instance, two TT units that were worth $4.3 mil and $3.5 mil before Trump's run are now valued at just $2.495 mil and $3.3 mil, respectively. We're told it's a similar story for units elsewhere in the high-rise.

The agents say the losses can be chalked up to any number of things -- like a poor market in the City, the pandemic, or ... disdain for POTUS.

The agents we spoke to think if Trump does move out of NYC after his Presidency -- as he vowed -- the TT market could rebound.

If Donald leaves, building security will loosen up big time -- something these realtors say turns people off when they're looking at the property. Building access is a hassle ... cops blocking off streets, not being able to hail a cab, and all the red tape for guests who enter the building.

If Trump scrams ... most, if not all, of that goes away -- which our sources say would help in bringing prices back up. Moreover, we're told there's a clear divide with who will and won't consider snapping up property in Trump Tower nowadays.

Joe Exotic's team is so confident the 'Tiger King' star will be pardoned by President Trump, they've got a stretch limo waiting to scoop him up from prison!!!

The Tiger Team leader, Eric Love, tells TMZ ... Joe's legal team received several calls from Washington D.C. Tuesday regarding his pardon, and the team is feeling really good about Joe's chances of getting out from behind bars.

In fact, Eric tells us the Tiger Team already entered an agreement with a limo company out of Dallas, and they're keeping a Dodge Ram pickup truck stretch limo on standby 24/7 so it's ready just in case Joe gets sprung from prison.

Check out the gallery ... the stretch limo comes with all the bells and whistles, and it looks like it's ready for a massive celebration. Yeah, this would make for one helluva ride home from prison.

TMZ broke the story ... Joe's 257-page case argues several reasons why Trump should pardon him from his 22-year murder-for-hire sentence, even claiming Joe was sexually assaulted behind bars.

Joe and the Tiger Team are up against the clock though ... Trump doesn't have much time left in office.

Walmart is going from always low prices to almost no prices for at-home COVID-19 tests that they'll drop off at your pad via drone ... if you're in a certain area, that is.

Here's the deal ... two Walmarts in El Paso, TX and Cheektowaga, NY are doing a pilot program in which there's no pilot at all -- sending free COVID test kits to folks that live within a mile radius of their stores, and doing so through a nifty drone delivery service.

It's pretty simple -- people can hop online and fill out a questionnaire to get the nasal swab test sent to their home, where they can administer it to themselves in private ... and then send the whole thing back to a Quest Diagnostics lab, which is also on the house.

Walmart is saying this is all same-day from the time you request it online -- they're also saying asymptomatic people can get tested without issue ... a huge relief for those who've wanted to get tested, but have been turned away on the ground.

Eventually, you'll get your results back through an app. So, in other words, you'll never have to leave your living room to see if you're positive or negative. No lines, no waits ... and no having anyone awkwardly watch you get a stick jammed up your nostrils.

As for why Walmart's doing this in these specific locations -- it could be any number of reasons ... not the least of which might pertain to the infection rates. In El Paso, for instance, cases are at an all-time high ... some are even calling it a new epicenter.

It's so bad inmates are collecting bodies and placing them in mobile morgues -- and there are at least 10 of those already up and running.

Toccara Jones has no problem with Pope Francis double-tapping a pic of a bootylicious model -- allegedly -- and thinks all clergy should be free to explore their feelings ... like a certain rapper.

The former "America's Next Top Model" star had a good time with us poking fun at the Pope over his official Instagram account appearing to 'like' model Natalia Garibotto's racy photo.

Toccara thinks the Supreme Pontiff was liking a lot more than Natalia's Catholic school-themed attire ... she says he was down with the thiccness.

In that way, the popular plus-sized model tells us His Holiness has a lot in common with Drake ... who's also known to go double-tapping on big booties.

Forget your side of mashed potatoes ... this Thanksgiving holiday may come with a side of COVID-19 after a University of Alabama sorority got the OK to throw a massive, booze-fueled bash before breaking for the holidays.

The Kappa Delta sorority in Tuscaloosa is getting ready to throw the rager Tuesday night at the 14-acre Black Warrior Farms largely thanks to the city council giving the event a 4-2 stamp of approval last week.

The party coordinator rationalized it this way -- the 600 guests will NOT arrive all at once and instead be bussed in in 3 shifts ... each shift including 200 guests. Everyone will have their temperatures taken before hopping on the chartered buses and all attendees are expected -- not mandated -- to wear masks at the outdoor party. Yeah, good luck with that.

The school has also reportedly required the sorority to include a 30-minute break between each group's arrival/departure and to sanitize tables and chairs at the venue. They must also cap the bus ride capacity to 50 percent. So, multiple busses will be needed.

But, even though the event's doing its part to implement safety protocols ... the party -- and the city council's approval -- is coming under fire from locals, medical workers and university employees after 76 new overnight cases.

According to local reports .... there's been a recent spike in Tuscaloosa County, where there's 11,886 confirmed cases and nearly 150 deaths. Worse ... these students are expected to travel home for the holidays and could potentially spread the virus across the country.

AEW + Director X = 🤯🤯🤯🤯🤯🤯🤯

TMZ Sports has obtained AEW's explosive new trailer -- featuring Nyla Rose using a sledgehammer to smash the living hell out of a Jaguar ... and it's AWESOME!

The trailer was put together by legendary music video and movie director, Director X -- who's worked with every major artist you've ever heard of from Jay-Z to Rihanna to Kanye, Bieber to Drake ... even Ariana Grande, One Direction and Korn!

Director X tells TMZ Sports the goal is to show how AEW is "smashing the status quo" -- and what better way to than to give Nyla Rose a sledgehammer and let her tee off!

FYI, Rose is the first transgender wrestler signed to a major wrestling promotion -- and Director X tells us he was so moved by her story, it became an obvious decision to open the video with Nyla's glass-shattering scene.

"I mean it just felt right," Director X tells us ... "It's by far the most dramatic scene. She has one of the most dramatic stories you know what I'm saying? Like it's a big, big deal."

Director X says empowering women like Nyla says a lot about AEW and how they're taking pro wrestling to the next level.

The trailer also features Cody and Brandi Rhodes, Kenny Omega, The Young Bucks and more ... explaining how they launched a brand new successful wrestling promotion against all odds. The ultimate underdog story.

The video also celebrates the 1 year anniversary of "AEW Dynamite" -- the #1 wrestling show on Wednesday nights on TNT.

"We're boundless in our ability to grow," Cody says ... "We're boundless in our talent."

Before this beach boy was making audiences laugh on a television sitcom, he was just another thirsty kid sippin' on soda in South Orange, New Jersey.

This little lad is best known for starring in a comedy series that takes place in a hospital -- his character was a doctor who the rest of the cast would call by his initials. You may recognize him from his hilarious "bro-mance" with a fellow actor on the show, on and off-screen!

During the height of his career, this star dove into writing and directing as well ... making his debut with the film "Garden State".

Harvey Weinstein is in isolation with 101-degree temperature, and doctors believe he has COVID ... TMZ has learned.

Law enforcement sources with direct knowledge tell TMZ ... Weinstein is "doing poorly" with various health issues ... some of which point to a coronavirus infection.

Our sources say Weinstein was tested Tuesday morning and doctors are awaiting results, but they are confident enough he has COVID that they have placed him in isolation for 72 hours.

We're told if the test comes back positive, which they expect, he'll be transferred to the prison hospital.

Our sources say Weinstein has various health problems which complicate his current illness. The sources are clear ... he has various symptoms that are very serious.

There were reports Weinstein had coronavirus back in March, but our sources say he was never officially diagnosed.

The sources say Weinstein's current battle is anything but a mild case ... we're told given his overall health, his age and current illness -- he is at extreme risk.

You'll recall ... Weinstein was rushed to the hospital shortly after his trial earlier this year, when he complained of chest pains. And, of course, he came to court each day with walker in hand because of chronic back issues he says he's suffered in recent years.

Long story short, the guy's in bad shape ... and a bad case of COVID could take its toll.

Ben Watkins, famous for competing in "MasterChef Junior," is dead after a battle with cancer.

Ben, who was undergoing treatment for an extremely rare form of cancer at Lurie Children's Hospital of Chicago, died Monday ... according to his family.

He was diagnosed with a soft tissue tumor when he was only 13 years old, and the family says doctors told them Ben was 1 of only 6 people in the entire world diagnosed with the rare illness called Angiomatoid Fibrous Histiocytoma.

An aspiring chef, Ben used to cook and man the front counter at Big Ben's Bodacious BBQ and Delicatessen in Gary, Indiana. with his late parents, who died 3 years ago in a murder-suicide. Ben's grandma and uncle remembered him as "the strongest person we've ever known."

Ben competed in season 6 of the Gordon Ramsay-hosted cooking competition show, "MasterChef Junior," when he was only 11 years old and quickly became a fan-favorite.

Gordon and Ben's former "MasterChef Junior" competitors sent him a special video earlier this year when he was battling cancer, letting him know they were praying for him and helping raise donations for a GoFundMe, which is now a memorial fund.

Ben was 14.