Fashion

Now, this is a story all about how Will Smith's life got flipped-turned upside down 30 years ago today ... and now "The Fresh Prince of Bel-Air" is going the fashion route to celebrate that momentous occasion.

All the chillin' out, maxin' and relaxin' all cool began for Will on September 10, 1990, when NBC aired the first episode of what would go on to become a quintessential '90s show.

To commemorate the premiere and the show's cultural impact ... a nostalgic 'Fresh Prince' clothing line -- featuring jackets, tees, sweatshirts, sweatpants, sock, hats, masks and bags -- just launched. It's inspired by Smith and his music partner, DJ Jazzy Jeff.

The "30th Anniversary" collection includes 30 items that either pay homage to Smith’s Philadelphia roots or his Bel-Air experience on the show ... like starring on the Bel-Air Academy basketball team.

Of course, the whole line is also dripping with '90s fashion trends.

The clothing launch comes amid a very exciting few weeks for 'Fresh Prince' fans, as the cast is reuniting to film an HBO Max special to air around Thanksgiving ... and a 2-season order was just picked up for a dramatized reboot of the classic sitcom.

Jazzy Jeff says... "This is really a celebration of a legacy and it’s incredible watching the series evolve into a fashion brand and influence an entirely new generation."

The limited-edition apparel is available now at the newly-launched Fresh Prince Store website.

Drake just hit another milestone of parenthood by sending his son to his first day of school, and it looks like papa made sure his own flesh and blood was fresh and ready for it.

Drizzy posted a photo Wednesday of 2-year-old Adonis about to hop into a waiting SUV, which was going to take him to class. You can tell his pops was pretty proud of the moment, as he captioned the pic ... "First Day Of School...The World Is Yours kid 🌍"

As for Adonis, he's laced up from head to toe ... rocking freshly braided cornrows, a black hoodie, matching pants and what might be some black Air Force 1s (don't quote us on that). Point is ... AG is ready to take preschool by the reins decked out in a sweet fit.

Here's another interesting aspect -- it looks like Adonis might be with dad over here in North America, possibly in Toronto.

In any case, Drake's son got mad love on the Gram ... most notably from 21 Savage, who said Adonis was on his way to being a great. He commented, "Already got a chauffeur 🐐."

Joe Exotic says he's having a rough go in prison, but his fashion line is doing much better ... his underwear collection is selling like hotcakes, thanks in part to his nemesis, Carole Baskin.

The 'Tiger King' star had another successful fashion drop for his "REVENGE" collection with Odaingerous ... Joe's custom boxer briefs went on sale Labor Day and sold out within hours, raking in $50,000 in online sales!!!

The top seller, we're told, is the limited edition "Casket Baskin" boxer brief ... which depicts blood-red ice cream in a cone reminiscent of Baskin-Robbins.

While the first wave of underwear was cleaned out in a nanosecond, Odaingerous is updating its online store and restocking due to the extra traffic, as folks clamor for all things Exotic.

Joe's boxers are going international too -- the "REVENGE" collection just put up 3 billboards in Mexico, as 'Tiger King' continues to gain popularity beyond President Trump's favorite "wall."

Speaking of Trump, Joe's legal team is trekking back to D.C. to try to get him a Presidential pardon. Joe's laying out myriad reasons why Trump should pardon his 22-year murder-for-hire sentence ... including a claim he was sexually assaulted behind bars -- something the Federal Bureau of Prisons denies.

Up and coming beauty influencer Ethan Peters -- AKA, Ethan is Supreme -- has died ... according to those closest to him.

Peters appears to have passed away this weekend from an apparent overdose of what might be Percocet (an opioid) ... this according to his best friend and musician Ava Louise, who claims the guy had an addiction that he developed over the past couple years or so.

She says she wishes she would've done more to curb his drug usage -- which she describes as pill-popping. Ava went on to mourn his death in several Twitter posts. She describes his addiction as being fueled by fame at a young age. She said he cried out for help, but tragically it didn't prevent his death.

Ava also took the opportunity to lend a helping hand to anyone else struggling with addiction -- posting phone numbers to hotlines and saying the disease shouldn't be shamed, but rather discussed openly so folks can get the help they need before it's too late.

Ethan's death drew a strong reaction in the beauty and YouTube community -- people like Tana Mongeau, Manny MUA and Grace Auten, among others, posted tributes to their late friend who was just getting his feet wet in the biz. He had upwards of 500k followers on IG, and was steadily growing his fan base with makeup tutorials and fashion line shoots.

Ethan was 17.

Kim Kardashian could become the next Martha Stewart ... because it looks like she's getting ready to tackle the world of home goods!!!

Kim's legal team filed new docs to lock up the rights to "KKW Home."

According to the docs, obtained by TMZ, Kim is eyeing the sale of "KKW Home" products in retail outlets known for bath and shower products, plus home and bedroom furnishings and accessories.

And, from the looks of things, Kim's planning to slap her moniker on pretty much every home good product you could possibly buy ... bath mats and rugs, towels, shower curtains and liners, linens, drapes, afghans, throws, comforters, blankets, scented oils, room fragrances, candles, body and loofah sponges, bathroom caddies, soap dishes and dispensers, toilet paper holders, organizing and storage containers, trays, baskets, bowls and even wastebaskets.

Basically, everything under the sun when it comes to filling out a living space.

It's no surprise ... Kim's recently been looking to expand her business empire during the pandemic ... as we first told you, she's also looking to grow her beauty biz into skincare.

Kanye West's bid to appear on the ballot for president in Kentucky and Mississippi is in the works ... but he's not reached the finish line just yet.

The Kentucky Secretary of State's Office says Kanye submitted petitions Friday to get on the ballot as an independent candidate for prez.

State elections officials say they're still reviewing around 19,000 petition signatures submitted by Kanye, to determine if he qualifies to appear on the ballot. Ye needs 5,000 signatures from registered Kentucky voters.

Kanye also filed paperwork Friday to get on the ballot as an independent in Mississippi, according to the Secretary of State's Office in the Magnolia State, which says a decision on whether or not his petition is accepted or denied won't be finalized until Tuesday.

BTW ... Kentucky has 8 electoral votes and Mississippi has 6 electoral votes.

Kanye's attempts to get on the ballots in KY and MS come on the heels of a Thursday ruling from a judge in Arizona, barring him from appearing on the ballot in the swing state despite spending a fortune collecting signatures.

Cristiano Ronaldo's longtime GF Georgina Rodriguez turned the Venice Film Festival into her very own fashion show on Thursday ... and yeah, the woman SLAAAAAAAYED.

Yes, that's 7 As ... and they're all necessary.

The soccer superstar's gorgeous lady showed up for the showings of "The Human Voice" and "Quo Vadis, Aida?" at the big event in Italy ... decked out in a light pink gown that was sure to turn heads.

The best part?? SAFETY!!

Georgina even had a matching mask to go with her wardrobe -- after all, the coronavirus is still very much a thing, you know.

Rodriguez and Ronaldo have been living it up together in 2020 ... from a pants-optional quarantine to sailing around on an expensive yacht with their incredibly attractive friends while we all sit back and watch jealously from afar.

Oh, and don't forget the thong'd out underwater video she made the other day.

Georgina is KILLLING!!!

Joe Exotic is launching an underwear collection from behind bars ... and the 'Tiger King' has his mug plastered across the fly!!!

The boxer briefs are part of Joe's "REVENGE" collection with streetwear brand Odaingerous ... and this fashion drop is pretty damn bold.

As you can see, there are some fun options ... one's got Joe's face on the crotch of some leopard print, another's a bright orange tiger print and there's also a mix of tiger print and baby blue, not to mention red tiger print. Pretty much what you would expect from Joe the fashionista.

Hawking outrageous underwear is kinda Joe's thing ... back in 2013, long before his Netflix fame, he started selling 'Tiger King' undies ... but they didn't have his face on them.

If Joe's previous "REVENGE" capsules are an indication, these boxer briefs are gonna sell like hotcakes ... remember, his soft launch in May sold out in a matter of hours and raked in over $20,000 in online sales.

Odaingerous says the boxer briefs are 100% cotton to keep "your unmentionables fashionably stylish and secure."

Consider this a very hard launch, with a very significant date ... the boxer briefs go on sale Sept. 7 -- the 2-year anniversary of Joe's arrest.

Bulletproof vest sales are soaring for one black-owned company that says people are seeking heightened protection during these turbulent times.

A spokesperson for the bulletproof vest business called Thyk Skynn, tells TMZ ... it's seen an increase in sales of nearly 400 percent over the past few months, and this week -- in the wake of the Jacob Blake shooting and the ensuing violence -- orders are again skyrocketing.

The company was founded by a former Atlanta cop who says he started the business for innocent people craving protection.

The vests look different from traditional Kevlar vests ... they're more fashionable for starters.

The function, however, is the same ... Thyk Skynn's vests are meant to keep its customers from becoming the next victim of a senseless shooting ... whether by a cop or a citizen with a sick gun fantasy.

As you know ... protests against racism and to promote social justice reached a fever pitch this summer following the killing of George Floyd, and the movement's been reinvigorated after a white Kenosha, WI cop shot Blake in the back 7 times.

Angelina Jolie faced one of her toughest challenges ever -- getting all 6 of her kids organized and loaded into one vehicle for a family dinner, but she pulled it off.

The actress and her squad of not-so-little-ones -- Maddox, Pax, Zahara, Shiloh, Vivienne and Knox -- made a rare public appearance together Thursday night in Malibu to grab some grub at NOBU.

Angelina was looking pretty fancy, while her brood showed off an array of styles as they headed into the trendy restaurant ... and the whole fam rocked face masks.

As we reported ... pops Brad Pitt is outta town this week after jetting to France with stunning German model Nicole Poturalski.

So far, he's managed to keep his relationship with the model pretty low-profile, which is impressive ... but not quite as much as Angie's feat at NOBU. Seriously. Ever tried to hang with as few as 3 siblings?

Donovan Mitchell is using his latest shoe release to help Jacob Blake's family ... announcing he's donating $45k from the sales to support Blake's children's education.

Blake is currently paralyzed from the waist down after a cop in Kenosha, WI shot him 7 times in the back on Sunday ... and 3 of his kids were present when it happened.

The Utah Jazz star decided to take action through his sneaker sales ... announcing a portion of the earnings will go toward the Blake family.

"For the first 45 hours of the #DONISSUE2 spidey-sense drop, I will be donating $45k of the proceeds to support the education of Jacob Blake’s children."

Mitchell is also getting some help from Adidas, who will match his contribution for a total of $90k.

Mitchell explained his reasoning for the donation, saying, "Education reform is something I really believe in and I believe will be able to help push our country and our future past the point we're at."

"Allowing kids to understand and be able to go into the same classrooms and be able to be taught at a level playing field is something I believe is the key to generational success and being able to push past racism, systemic racism, voter suppression and everything."

The D.O.N Issue 2 Spidey Sense shoes are available in six colors and going for $100 on the Adidas website.

This news comes just a few days after Mitchell and the NBA boycotted playoff games Thursday and Friday following the Blake shooting.

Bradley Cooper's shaggy hair and garb sure give him that '70s Hollywood hotshot look ... and that's great 'cause it's the vibe he's going for.

The "A Star is Born" director looked like a spitting image of the hairdresser-turned-movie mogul Jon Peters on the set of director Paul Thomas Anderson's new flick. He looked every bit the part .... thanks to a spot-on wig, beard, flowing white shirt and bellbottoms. Gotta admire the seashell necklace too.

Anderson's new film -- working title, "Soggy Bottom" -- is set in the '70s when Peters dated one Barbra Streisand. There's an old pic of Peters and Streisand, and it's a mirror image of Bradley's getup.

Peters, of course, is a big deal ... producer of "A Star is Born" ... both the 1976 and 2018 versions. He's also produced "Flashdance," "The Color Purple," "Rain Man" and "Tango & Cash," to name just a few. BTW, Peters not long ago married Pamela Anderson. Never mind they split up 12 days later.

Anyway ... production did one helluva job transforming Bradley into Peters, that's for sure. Also, gotta give them props for adhering to strict COVID-19 guidelines.

Oh, one last thing ... an eagle-eyed photog snapped away when model/actress Brigitte Nielsen happened to be riding her bike with her pooch not far behind sitting in a wagon as Bradley took a break at a gas station. Her Jon Peters connection? Brigitte's ex, Sylvester Stallone, starred in "Tango & Cash." Full circle, baby.

UCLA says Under Armour is full of crap for using the COVID pandemic as an excuse to back out of a $280 million sponsorship deal ... and now the school is suing.

Here's the deal ... back in June, UA announced it would be pulling the plug on the 15-year deal it made with UCLA which began in 2017.

The University had touted it as the "largest athletic apparel sponsorship deal in the history of American college sports."

According to the suit, obtained by TMZ Sports, UA messaged to the school that because of the pandemic, the company would not be getting the widespread brand exposure it was promised when it entered the massive contract.

Under Armour allegedly cited the cancelation of college baseball games and the uncertainty of bigger sports like football and basketball as the main reasons for the move.

But, UCLA ain't buyin' the company's excuse -- claiming the REAL reason UA backed out is because the company is in financial trouble and was looking for a way to save some cash.

UCLA says in its suit, "Under Armour decided to try to use the COVID-19 pandemic as a cover to get out of paying on a deal that it no longer wanted to be in."

UCLA claims it seeks to "hold Under Armour to the promises that it made" ... and wants to force them to pay out the rest of the contract.

There's more ... UCLA claims UA also tried to use the excuse that the school didn't take appropriate action in the wake of the FBI's Varsity Blues college admissions scandal, which involved a former UCLA soccer coach.

UCLA claims it took swift action and put the coach on leave the same day as his arrest -- and then accepted his resignation a few days later.

UCLA says Under Armour never suggested they mishandled the situation until using it as an excuse to get out of the deal.

UCLA is suing for more than $200 MILLION in damages for breach of contract.

LaMelo Ball will NOT be reppin' the family business when the NBA season rolls around -- the prospect is about to ink a huge deal with Puma!!!

The news will officially end an era for the Big Baller Brand ... with Melo becoming the first Ball Bro to jump ship for another company.

The partnership makes sense, considering Melo, Lonzo and LiAngelo all just signed with Jay-Z's Roc Nation Sports ... and Hov is the creative director for Puma Basketball.

In fact, we spoke with LaVar about the possibility of a BBB x Puma collab back in May ... and he seemed interested in the idea.

Melo's move adds to Puma's growing list of clients ... including names like veteran center DeMarcus Cousins, Suns star Deandre Ayton and Hornets guard Terry Rozier.

Of course, Ball is no newbie to the shoe game -- he had his own signature shoe in high school, which eventually deemed him ineligible for the NCAA.

Ball is widely regarded as one of the best players in the 2020 NBA Draft ... and is projected to be a top-3 pick.

The Athletic's Shams Charania says the deal is close to being completed ... but so far, no word on the $$$ or if Zo will make another song in honor of the move.

Kanye West took advantage of a tech company to advance his Yeezy brand and launch his popular Sunday Service, then left them high and dry ... according to a new suit.

MyChannel, Inc. says it's a black-owned business specializing in video and e-commerce technology. The company claims it linked up with Kanye in Spring 2018 to help Ye maximize revenues for his Yeezy merchandise.

MYC -- repped by attorneys Ben Meiselas and Michael Popok -- alleges Kanye got the company to work around the clock for him for 6 months based on a series of business promises -- including a future $10 MILLION investment -- and estimates it put in 10,000 man-hours and invested $7 mil of its own into the Yeezy project.

According to the suit ... MYC even moved its headquarters -- once to Calabasas and once to Chicago -- all to please Kanye and make the partnership work.

However, after the 6 months, MYC claims it became clear Kanye had no intention of following through on his promises and he cut ties ... but not before allegedly jacking its technology for his newly-launched Sunday Service.

The company alleges Kanye's promises of a partnership were just an effort to fuel his Yeezy brand and steal confidential tech to make millions on Sunday Service ... so now they're suing him over it.